If you have a high end home, you already know that you are in a select group of discerning travelers that are looking for something extra special. Just like you appreciate the finest of amenities, best of views, and most comfortable furniture, so will any person in this demographic group who rents your home. As you engage in high end real estate marketing, you will want to keep the following tips in mind.
Offer Tremendous Value
One of the advantages of a luxury home rental is the price that you can command. At the same time, just because a traveler is high end does mean that they want to just throw money away. They want value for there money. Add in some extra amenities. Make sure they are high end and the best on the market. If you amaze your guests with what you have to offer, they will not even necessarily worry about the price as long as it with the range that the market is in at that time.
Your Pictures Are Your Bond
The pictures that you post online need to be real and authentic. They need to be high quality and they need to sell the many attributes of your property. This is your opportunity to show off the views that you have grown to love, along with the spacious hot tub that you have on the deck. Consider adding in a video that highlights the property from various angles as well. Many high end travelers only get out once or twice a year, so they want to make it count. Your pictures will either convince them to rent from you, or to move onto the next option on their list.
Choose Your Headlines and Descriptions Wisely
Since most of your clients will not have the luxury of physically viewing your home prior to renting it for a few weeks, they will depend on the descriptions and headlines that you use. You will want these to stand out and really capture the essence of each component of the house. Think back to the various reasons the drew you to purchase this high end piece of real estate in the first place. Those will likely be the same features that your prospective guests will appreciate. Use your descriptions to account for that in detail.
These are just a few tips designed to help you market your luxury vacation home more easily. Remember to consider using a property management company that specializes in this type of home, as they will know exactly how to take care of your property and find the type of clients that you will be happy with in the end.